The Rise of Social Commerce: Selling Directly on Social Media

Technology

Social media is no longer just a place to scroll, like, and share—it’s becoming one of the most powerful shopping platforms in the digital age. With Instagram Shops, TikTok Shopping, Facebook Marketplace, and even Pinterest’s buyable pins, social commerce is transforming how consumers discover and purchase products. In this blog, we’ll explore the rise of social commerce, why it’s changing the customer journey, and how brands can tap into this trend to boost sales, build trust, and create seamless shopping experiences directly on social platforms.

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