Google Ads Keyword Planner is one of the most powerful (and free) tools for marketers who want to uncover high-performing keywords, plan campaigns, and maximize ad ROI. But many businesses barely scratch the surface of its potential. In this blog, we’ll walk you through how to use Google Ads Keyword Planner like a pro—from keyword research and competitor insights to advanced strategies for targeting the right audience. Whether you’re running your first campaign or looking to fine-tune your PPC strategy, this guide will help you unlock smarter ways to drive traffic and conversions.