SPARK Matrix™: Global Analysis of Multichannel Marketing Hubs Vendors and Strategies

Businesses must prioritize customer engagement, retention, and loyalty by delivering consistent and personalized interactions. Multichannel Marketing Hubs (MMHs) have become essential in achieving this goal, serving as unified platforms that manage and execute campaigns across multiple touchpoints including email, social media, mobile, and direct mail. By centralizing marketing activities, MMHs simplify complex omnichannel strategies, ensuring […]

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