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The Evolution of Pricing: Part 1 – Dual Pricing

August 25, 2025How does Dual Pricing Enhance the Customer Experience?0

Dual Pricing offers two prices – cash and card – giving customers clarity at checkout while allowing businesses to recover fees and improve pricing strategies. URL

The Evolution of Pricing: Part 1 – Dual Pricing

August 21, 2025Jack0

Dual Pricing is a transparent pricing model that gives customers two distinct options at checkout. Cash-paying customers enjoy the merchant’s list price, while those opting for credit or debit cards pay the list price plus a small percentage to cover processing fees. This model not only enhances pricing clarity but also empowers customers with a […]