SEO marketing, or Search Engine Optimization, is the process of improving your website’s visibility on search engines like Google. When people search for products, services, or information online, SEO helps ensure your website appears among the top results. This increases your chances of getting more clicks, traffic, and potential customers — all without paying for ads. SEO involves optimizing various elements of your website, including content, keywords, site speed, mobile-friendliness, and backlinks. The goal is to make your site more useful and relevant to both users and search engines. Unlike paid advertising, SEO focuses on long-term, organic growth. It requires time and consistency, but the results are powerful and sustainable. Whether you’re running a blog, small business, or e-commerce store, SEO marketing is essential for reaching the right audience and staying competitive in the digital space.