Social media marketing is the use of platforms like Facebook, Instagram, Twitter, LinkedIn, and TikTok to promote products, services, or brands. It involves creating and sharing content, engaging with followers, running ads, and analyzing results to reach business goals. This form of marketing helps businesses increase brand awareness, drive website traffic, generate leads, and connect with their audience in real-time. It’s cost-effective, highly targeted, and ideal for businesses of all sizes. Whether you’re promoting a small business or a large brand, social media marketing offers powerful tools to grow your online presence and build lasting customer relationships.