Google Ads is an online advertising platform that allows businesses to display ads on Google’s search engine results pages and across its extensive network of partner websites. It works on a pay-per-click (PPC) model, meaning advertisers only pay when someone clicks their ad. This makes Google Ads a highly targeted and cost-effective way to reach potential customers actively searching for products or services. With Google Ads, you can create text, image, or video ads tailored to specific keywords, locations, and demographics, ensuring your message reaches the right audience at the right time. Whether you’re a small business or a large company, Google Ads offers measurable results, flexible budgeting, and real-time performance tracking — making it an essential tool for driving traffic, generating leads, and increasing sales online.