In 2025, U.S. drivers have more online tire shopping options than ever, but two names consistently stand out — Priority Tire and Tire Rack. This guide provides a head-to-head comparison covering price, shipping, installation, warranty, and overall customer satisfaction, helping you decide which retailer gives better value for your next tire purchase.
If you’re hunting for discounts before checkout, DealsZo offers verified Priority Tire coupon code options that can save up to 60% off select brands and free U.S. shipping. These exclusive savings make it easier for American drivers to grab high-quality tires at unbeatable prices while comparing to Tire Rack’s ongoing promotions.
Overview of Priority Tire and Tire Rack
Priority Tire
Founded as an online tire marketplace for U.S. shoppers, Priority Tire focuses on affordable pricing, fast delivery, and broad inventory. The company offers popular brands like Michelin, Goodyear, Bridgestone, Continental, and Cooper Tires — often at discounted rates of 20–60% compared to local shops.
They operate exclusively online, with distribution centers across the U.S., ensuring free and fast shipping in most states. Customers can search by vehicle type, tire size, or brand, and each listing includes detailed specs, tread ratings, and warranty info.
Tire Rack
Tire Rack, established in 1979, is one of America’s most trusted online tire retailers. It carries premium brands, provides tire testing data, and offers installation partnerships with over 9,000+ authorized service centers nationwide. Tire Rack’s platform is known for detailed reviews, tire performance analytics, and financing options via credit partners.
While their selection is extensive, prices tend to be slightly higher due to their focus on premium quality and service-backed assurance.
Price Comparison (2025 Data)
| Category | Priority Tire | Tire Rack |
|---|---|---|
| Average Price for All-Season Tire | $98 | $125 |
| Average Price for Performance Tire | $112 | $139 |
| Truck/SUV Tires | $145 | $170 |
| Free Shipping | ✅ Yes (All Orders) | ✅ Yes (Over $50) |
| Mounting/Installation Cost | $0 (User arranges) | Starts at $25/tire |
| Typical Savings | 20–60% | 10–30% |
| Discount Coupons Available | ✅ Yes (DealsZo verified) | ✅ Yes, seasonal only |
Verdict:
Priority Tire is generally 15–25% cheaper across most tire types. Their ongoing coupon codes make them particularly attractive for budget-focused U.S. shoppers.
Tire Quality & Brand Selection
Both retailers stock premium brands, but their approach differs.
- Priority Tire emphasizes discounted new and overstock tires. You’ll find the same brands as Tire Rack but often from previous seasons at lower prices.
- Tire Rack focuses on current-year models and offers additional tire testing reports and consumer reviews for performance tracking.
Verdict:
If you value data-driven quality checks, Tire Rack wins. But if you want brand-name tires at lower prices, Priority Tire delivers better overall savings.
Shipping Speed & Reliability
- Priority Tire: Free shipping on all orders in the continental U.S. Orders typically ship within 24 hours and arrive in 2–4 business days.
- Tire Rack: Ships within 24 hours to most locations, delivery within 2–5 days, depending on the state and installer location.
Both are fast, but Priority Tire’s simplified logistics and lower overhead often result in quicker delivery times for standard orders.
Verdict:
Both offer excellent logistics, but Priority Tire edges ahead for faster average delivery.
Installation Options
Here’s where Tire Rack takes a clear lead.
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Tire Rack partners with more than 9,000+ local installers, allowing you to have your tires shipped directly to a nearby service center.
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Priority Tire, while primarily online-only, provides recommendations for local installers but doesn’t directly manage the booking.
Verdict:
If you prefer all-in-one installation, Tire Rack wins. If you’re comfortable arranging your own installation to save money, Priority Tire is more economical.
Customer Reviews and Reputation
Priority Tire Reviews
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Trustpilot Rating: 4.6 / 5
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Google Reviews: 4.5 / 5 (based on verified buyers)
Customers praise affordable pricing, quick shipping, and reliable customer service. Most complaints involve occasional stock limitations on less-common tire sizes.
Tire Rack Reviews
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Trustpilot Rating: 4.8 / 5
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Google Reviews: 4.7 / 5
Customers appreciate accurate tire information, professional installation options, and brand trust. Negative reviews typically focus on higher pricing compared to online competitors.
Verdict:
Tire Rack scores slightly higher in customer trust, but Priority Tire’s affordability keeps its user satisfaction strong among price-conscious U.S. drivers.
Warranty and Return Policy
| Feature | Priority Tire | Tire Rack |
|---|---|---|
| Return Period | 90 days | 30 days |
| Warranty Type | Manufacturer warranty | Manufacturer warranty |
| Return Shipping | Paid by customer | Paid by customer |
| Refund Processing | 7–10 days | 5–7 days |
Verdict:
Priority Tire’s 90-day return window gives more flexibility, though both depend on manufacturer warranties.
Financing & Payment Options
- Priority Tire: Accepts major credit cards, PayPal, and Klarna for pay-later financing.
- Tire Rack: Offers Tire Rack Credit Card (via CFNA) with 0% interest for 6 months on qualifying purchases.
Verdict:
Tire Rack offers better in-house financing, but Priority Tire’s PayPal and Klarna integration is simpler for online buyers.
Promotions, Discounts & Coupons
This is where DealsZo becomes a powerful ally for U.S. shoppers.
Priority Tire runs regular online promotions through DealsZo’s verified Priority Tire coupon code listings. You can often find:
- Up to 60% off select tire brands
- Free shipping on all orders
- Extra 10–15% discounts during holiday sales
Tire Rack occasionally offers manufacturer rebates or gift cards, but not consistent promo codes.
Verdict:
If you’re hunting for ongoing discounts, Priority Tire wins with DealsZo-provided coupons and flash sales.
Mobile Shopping Experience & Website Usability
- Priority Tire: Clean interface, advanced search filters, and quick checkout. Mobile-optimized and simple.
- Tire Rack: More detailed layout with tire testing visuals and expert videos, but slightly complex for new shoppers.
Verdict:
Priority Tire provides a faster, easier mobile checkout experience, ideal for users buying quickly from smartphones.
Customer Support
Both brands provide reliable support via phone, email, and online forms.
| Feature | Priority Tire | Tire Rack |
|---|---|---|
| Live Chat | ✅ Available | ✅ Available |
| Toll-Free Number | ✅ | ✅ |
| Hours of Operation | Mon–Fri 8 AM–6 PM EST | Mon–Sat 8 AM–8 PM EST |
| Support Quality | 4.5/5 | 4.8/5 |
Verdict:
Both perform well, but Tire Rack’s extended hours and knowledgeable reps make it slightly better for support-heavy customers.
Final Price Analysis Example
Example:
For a set of 4 all-season 215/55R17 tires (Goodyear Assurance):
- Priority Tire: $97 each × 4 = $388 total (free shipping)
- Tire Rack: $119 each × 4 = $476 + $25 installation/tire = $576 total
✅ Savings with Priority Tire: Approximately $188 — even before coupon discounts.
FAQ Section
Is Priority Tire cheaper than Tire Rack?
Yes. Priority Tire usually offers 15–25% lower prices and frequent coupon codes that further reduce costs, especially via DealsZo.
Does Tire Rack have better installation options?
Yes. Tire Rack has partnerships with over 9,000+ installers nationwide, offering direct shipping to service centers.
Are Priority Tire tires genuine and new?
Absolutely. All tires sold by Priority Tire are brand new and come with a manufacturer warranty. They are not used or retreaded.
Which site ships faster – Priority Tire or Tire Rack?
Both ship quickly, but Priority Tire’s average delivery (2–4 business days) is slightly faster for most states.
Can I use coupons on Tire Rack?
Tire Rack rarely issues coupons. Instead, they offer manufacturer rebates or gift cards, whereas Priority Tire offers ongoing coupons via DealsZo.
Which one has better customer reviews?
Both score above 4.5/5 in most reviews. Tire Rack wins for premium service, while Priority Tire earns loyalty for pricing and convenience.
Can I finance my tire purchase?
Yes. Tire Rack offers in-house financing; Priority Tire supports Klarna and PayPal Pay Later options.
Where can I find verified Priority Tire coupons?
Visit DealsZo.com for verified Priority Tire coupon codes, updated weekly with exclusive discounts for U.S. buyers.
Conclusion: Which Is Cheaper in 2025?
Both Priority Tire and Tire Rack offer reliable tires, but their focus differs:
- Tire Rack emphasizes quality assurance, testing, and professional installation.
- Priority Tire focuses on price savings, fast shipping, and easy online shopping.
If you value data-driven tire testing and on-site installation, Tire Rack is excellent.
But for most budget-minded U.S. drivers, Priority Tire is clearly cheaper — often 20–30% less for identical tire models.
Don’t forget to use a verified Priority Tire coupon code from DealsZo to maximize savings and make your 2025 tire upgrade even more affordable.