Why Gen AI Cannot Replace Humans in B2B Content Creation
If you have used Generative Artificial Intelligence (Gen AI), you have probably noticed that it is quick to point out that it is only a computer programme, devoid of feelings. how does this automaton attitude, devoid of human emotions, work in B2B content creation? Forrester predicted that Gen AI tools would be used by 10 percent of Fortune 500 companies for content generation.
These companies will integrate text, image, audio and video creation models seamlessly into daily workflows across established and new tools and applications.
Emotional Intelligence Writing without the human touch is bland and unappealing. Empathetic communication that understands the pulse of the reader or the buyer adds an edge to B2B content writing.
Human-written version: “Let your team effortlessly manage tasks with our new product that offers advanced algorithms and seamless integration with existing systems.
Creativity – The creative spark can only come from a unique source—often the result of the writer’s knowledge combined with curiosity, analytical thinking and collaboration with others in the team.
Cultural Sensitivity – Imagine a marketing campaign targeting a diverse audience. A content writer is expected to weave in cultural nuances and tailor the messaging to address the sensitivities of different communities and regions.
An Evolving Process – The completion of a writing project is a dynamic process. The initial brief is often incomplete, with neither the content writer nor the client who has commissioned the work entirely sure of what the article or white paper must cover.
Top Advantages of Gen AI
Speed of execution -The quick generation of human-like text across an unimaginable variety of topics makes it an invaluable tool for meeting .
Consistency and standardization – Gen AI has its place in a content writer’s world. It can be a useful tool to help trigger new thoughts and ideas. For example, email writers spend a lot of time thinking of creative email subject lines. Gen AI can provide subject line ideas in seconds, which the writer can then tweak if needed.
We humans use an intricate blend of knowledge, intrigue, resistance, inspiration, illumination, urgency, bias, fear, empathy, desire and fulfillment. Humans alone can skillfully mold the messaging to guarantee an interpretation that aligns precisely with the intended destination.
We alone exhibit true adaptability to the nuanced shifts, detours and delights in our shared human experience.