When I initially began creating blogs, I worked from a pervasive assumption: that attractive design and good copy were the two cornerstones of success. They’re not. The moment when my career fundamentally shifted wasn’t due to a design trend or some new software; it was sitting and witnessing as literally hundreds of users grappled with pages I had created. I watched them become lost, leave pages mid-way, and vent in frustrated posts. It was then that I learned a tool that transformed everything: UX storyboarding.
This guide is the result of years of honing this process. It’s not just a tutorial; it’s the same process I follow to design amazing blog experiences. I’m going to take you through an in-depth process that will transform your process for user research, design, and content strategy, transforming your blog from a mere repository of content into a compelling user-driven experience.