The History of Broast: From Invention to Global Favorite
If you love crispy, juicy chicken with a perfectly seasoned crunch, chances are you’ve enjoyed broast chicken at some point. But have you ever wondered where this mouthwatering dish originated, and how it became a global sensation? Let’s dig into the fascinating history of broast — a culinary innovation that revolutionized fried chicken and captured hearts worldwide.
What Exactly is Broast?
Broast chicken is a cooking technique that combines pressure frying with a special marination and breading process to create chicken that’s incredibly crispy on the outside, juicy and tender on the inside. Unlike traditional deep frying, broasting uses a pressure fryer which cooks the chicken faster and seals in moisture, resulting in a healthier and tastier version of fried chicken.
The Birth of Broast: A Mid-20th Century Innovation
The story of broast begins in the 1950s with a man named L.A.M. Phelan, an American entrepreneur and inventor. Phelan developed a unique pressure fryer and combined it with a special recipe for marinated and breaded chicken. In 1954, he founded Broaster Company to market this innovative cooking method and trademark the term “Broast.”
The pressure fryer was a game changer because it allowed chicken to be cooked quickly without absorbing too much oil, delivering a crispy texture while maintaining juicy meat inside. The company provided training, equipment, and seasoning blends to restaurants, creating a distinctive broast chicken experience.
How Broast Spread Beyond America
Initially popular in the United States, broast chicken’s reputation soon spread internationally. Middle Eastern countries, South Asia, and parts of Africa embraced broast as a delicious alternative to traditional fried chicken. Restaurants and fast-food outlets across Pakistan, India, Saudi Arabia, and the UAE began adopting broast cooking methods, blending local spices and flavors with the technique.
Today, broast chicken is a staple in many countries, often associated with family gatherings, celebrations, and street food culture.
What Makes Broast Chicken So Special?
Pressure Frying: This method seals in moisture while frying, giving broast chicken its signature juiciness.
Unique Marination: A blend of herbs and spices used in broasting imparts rich flavor.
Quick Cooking: The pressure fryer cooks chicken faster than conventional methods, making it ideal for busy restaurants.
Crispy Yet Tender: The result is perfectly crispy skin without greasy heaviness.
Broast’s Modern Popularity
The Broaster Company still operates today, supplying equipment and recipes globally. However, many chefs and home cooks have adapted broast techniques, leading to a wide variety of broast-style recipes online. Whether it’s served with spicy chutneys in Pakistan or garlic sauce in the Middle East, broast chicken continues to evolve while maintaining its classic appeal.
Conclusion
From a clever invention in the 1950s to a beloved dish enjoyed worldwide, broast chicken’s history is as rich and flavorful as the dish itself. Next time you bite into that crunchy, juicy piece of broast chicken, you’re tasting a story of innovation, cultural exchange, and culinary delight.