5 types of evergreen content to create for your website
At a time of instant hits, click bait headlines and content created purely with an eye on going viral, what stands out and continues to provide value to users is evergreen content.
Instant noodle is bland and commonplace. What you want to serve instead is a slow cooking recipe with a distinctive and memorable flavour that will bring users back time and again. Evergreen content fits this description.
So, what is evergreen content?
As the name suggests, it refers to content that has a long shelf life. Much of it is educational in nature and enables users to glean information and insights into a subject. Such content often helps users in their buying journey — opening their minds to a new idea or clarifying their doubts.
First stop: How-to guides and explainer videos
Explainer videos can be a video alternative to textual guides. Explore this format for complex, technical topics.
Second stop: Frequently asked questions (FAQs)
These informative nuggets offer quick-fire answers to common doubts and queries, and can be a great help in the sales process. You can also use your FAQs section to boost your search engine ranking.
Third stop: Case Studies, White papers, Reports, eBooks
A whopping 82% of consumers say they read reviews online before making a purchase. Case studies are an important testimony of your work and you need to add that to your website.
Fourth stop: Checklist
They may want to know the preparatory steps they need to take before setting out to try something new. Or they know the steps but want to be sure that they have not missed anything out. Checklists can act as a written guide to walk someone through these steps.
Fifth stop: Glamourising evergreen content with Glossary
Glossaries may not be the most glamorous form of content formats, but they can be a powerhouse for your website. A glossary is like a dictionary that gives you the definition of keywords unique to your industry.
So what is evergreen content in a nutshell?
Evergreen content provides a great opportunity for companies to demonstrate their authority on subjects related to their business. It provides an anchor to a website, drawing a steady flow of visitors looking for reliable information and insights. But do remember that though evergreen content has a long lifespan, it needs to be refreshed every 2-3 years so that the information is still relevant.