In today’s digital world, websites and apps compete not only on features but also on user experience. Two essential terms often used in the design industry are UI (User Interface) Design and UX (User Experience) Design. Although they work closely together, UI and UX are not the same. Understanding the difference helps businesses build better products and helps designers choose the right career path.
🔍 What Is UX Design? (User Experience Design)
UX design focuses on the overall experience a user has when interacting with a product—whether it’s a website, app, or any digital platform. It is not only about visuals; it involves structure, logic, and usability.
Key Goals of UX Design
Make the product easy, smooth, and enjoyable to use.
Understand user needs, behaviors, and pain points.
Create a logical flow from one step to another.
Ensure the product solves a real problem effectively.
What UX Designers Do
Conduct user research
Create user personas
Map user journeys
Develop wireframes and prototypes
Test usability and improve functionality
In simple terms, UX design is about how the product works.