Yes, GPS tracking in field sales management has become almost indispensable for businesses that rely on on-ground sales teams. Here’s why:
✅ Real-time Visibility – Managers can see where their reps are, ensuring they’re following their beat plans and visiting the right customers.
✅ Accountability & Transparency – GPS logs eliminate guesswork around check-ins, working hours, and travel routes, reducing false reporting.
✅ Optimized Route Planning – By analyzing GPS data, companies can create smarter routes that save time and fuel, helping reps cover more outlets in a day.
✅ Customer Service Improvement – With accurate location insights, managers can quickly assign the nearest rep to urgent customer requests.
On the other hand, it’s important to balance tracking with trust. Over-monitoring can sometimes affect team morale. The best approach is to use GPS-enabled sales apps that focus not only on tracking but also on empowering reps with tools like order management, inventory visibility, and reporting features.
For example, solutions like Delta Sales App
provide GPS tracking alongside a complete sales force automation system, helping companies boost both productivity and accountability.