Digital marketing is the use of online channels and digital technologies to promote products or services to a targeted audience. Unlike traditional marketing, it leverages platforms like search engines, social media, email, websites, and mobile apps to reach consumers where they spend most of their time—online. It includes strategies like SEO, content marketing, social media marketing, paid advertising, and email campaigns. Digital marketing is cost-effective, measurable, and allows businesses to connect directly with their audience in real time. Whether you’re a small business owner or aspiring marketer, understanding digital marketing is essential in today’s technology-driven world.